"E-tailer Spotlight" - The Mom Lady's Beauty Booty

Elaine Neetz, The Mom Lady’s Beauty Booty is going places quickly. She hasn’t been in business long but you will see her all over the internet. Her company is gaining a reputation for its great products. Elaine knows the importance of moisturizing, nourishing skin products to protect your skin from harsh elements. We will be reviewing some of her products later on in the week.

The Mom Lady’s Beauty Booty is offering a 30% discount to anyone visiting this blog. Please use promo code DAY30. It’s not too early to do some Christmas shopping. Elaine has gift baskets, or you can make up a gift bag with her wonderful products. Anyone would love to have some of her lotion, lip balm, bath salts or shower gel in their stocking.

Get to know Elaine through the spotlight, visit her site, return to the blog and post something about one of her products. We will draw for a 2 oz. (not a sample size) bottle of lotion – your choice of scent on August 29th. Elaine will ship it directly to you. We will notify you that you have won and send your email address to Elaine. Good luck!

Tell me about yourself and/or your business.My name is Elaine Neetz, and I am a 15-year resident of Fairbanks, Alaska. My husband moved our family here, because of his military career, and we’ve been here since! Our family includes six children (ages 27, 24, 21, 20, 19, and 12), two dogs and two kittens. All of our children have “left the nest” except the youngest, and he is proving to be a great help with the business. His creative ideas have been the inspiration for some of our products. He sure didn’t get his creativity from me!!

As the owner of The Mom Lady’s Beauty Booty, I have been fortunate to meet some wonderful local residents, who purchase my products regularly. They tell me of healing properties from my lotions, which are infused with mineral water from hot springs in Alaska. Reports are that the lotion aids in the irritation from eczema, psoriasis, and skin allergies. My products weren’t manufactured for that reason, but I’ve always been one who loves to help others, and I’m glad that can be accomplished through the products I offer.


How and/or why did you start your business?

I am a 15-year resident of Fairbanks, Alaska, and started making lotion several years ago. After the urging of my friends, I decided to go into business and sell my lotion. Then, I realized that I was going to have to expand into more bath and body products for people to even give me a look, so I now manufacture bath salts, shower gel, and lip balm, in addition to my original lotion.

The Mom Lady’s Beauty Booty became a business concept on January 2, 2008, and we’ve been growing since. This is still a part-time venture for me, but it takes time to build a reputation and “get your name out there.” My local customers are many, and they have kept this business going since its inception.


What kind of products do you carry or make?

Currently, I manufacture body lotion, bath salts, lip balm, and shower gel. All products are formulated for sensitive skin and are safe for all ages, including infants. We also offer gift baskets, which are customizable and available for all special occasions. Gift certificates are also an option, if you’re just not sure what to get that special someone on your list!

Lotions are sold in three sizes: 8 oz. jar, 4 oz. bottle, and 2 oz. bottle. There are five scents available; all are lightly scented.
Bath salts are available in an 8 oz. jar or 8 oz. tube (depending on what containers I had on hand at the time I made them) and are available in 13 scents. These are triple scented, for jar/tube storage, but leave a nice, fresh scent on your skin. Great for soaking tired feet, too!
Lip Balm is available in a 1.5 oz. tube and comes in 10 flavors. These are made with shea, mango, and cocoa butters and contain no wax. OUR LIP BALM WAS A WINNER in the “Best of Lip Balm” contest on the Products of the Day website.
Shower Gel is available in a 4 oz. bottle (although customers are screaming for larger containers of this stuff) and come in 11 fragrances.


What’s your favorite products to create/make?

I believe in all of my products, but I’ve been making lotions the longest. Because they seem to help with skin problems, as my customers report, I probably enjoy making the lotions best. I’ve always been one to want to help others, and I can accomplish this every time I make and sell my lotion.


Who or what inspires you?

I am daily inspired by God, who has given me this talent to create products for others. Never did I think I could be a business woman making things for others, because I’m such a people pleaser. Yes, there have been those who’ve criticized what I do, but they are few. Their comments aren’t hurtful, because I know I’ve been given this talent for a reason.


Do you have a favorite quote or saying?

Eleanor Roosevelt once said, “A woman is like a tea bag—you never know how strong she is until she gets in hot water.” I’ve been in “hot water” many times in my life, and this saying has held true!!


Do you sell from a store front, strictly online, or both

Currently, we are strictly an online e-tailer, although the “locals” want me to open a storefront. With this business being a part-time venture, at this stage, opening a storefront will be a future endeavor—not something I forsee for 2008.


Website and email address

Find us at www.themomlady.com or email us at themomlady@hotmail.com


Do you have a blog?

Yes, our brand new blog is at http://themomlady.wordpress.com


Do you work at another job?

Yes, I am the President of Charter College for the Fairbanks, Alaska campus. This is a new position, as I recently left my high school teaching positions due to my mother’s accidental fall down the stairs. Since her fall resulted in a brain injury, my assistance was needed for her care.


Advice for others starting their own business.

Go with what you know! There are people everywhere searching for the next best thing—you could be it!!